With a clever SEO strategy, websites have been able to rank highly in the SERPs - even if they’ve never even used the products they’re writing about! Unfortunately, because of this trend, the web has been inundated with sub-par roundups and review articles over the last decade.īecause product reviews, buying guides, round-ups, and similar content rank so well, it’s been easy for content producers to game the algorithm. It makes sense Google wants to provide top-quality results to users’ search queries, and oftentimes, product reviews are a crucial part of shoppers’ decision-making process. You’ve probably noticed more and more content related to product reviews appearing in the search results over the years.

What strategies you can use to gather better ones for your eCommerce brand.What makes a good product review (including screenshots of good examples).What recent Google product review updates mean for your website.

In this article, we’ll show you how by covering: So, what can you do to ensure you get great product reviews - ones that will spread positive word-of-mouth about your brand and convince your customers to spend their hard-earned cash at your eCommerce store? In fact, 9 out of 10 customers want to read reviews before they purchase a product, making your review strategy an integral part of your sales and marketing efforts. In the digital age, online reviews are the most valuable social proof out there. For all the time and effort you spend crafting meticulous marketing materials for your products, your customers can make or break your success in just 30 seconds with a simple review.

Product review